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WHO WE ARE

Guizhou Xijiu E-commerce Information Industry Co.,Ltd.

In 2022, the brand value was 169 billion yuan, ranking second in Guizhou Baijiu and top eight in China Baijiu. Xijiu always adheres to the essence of traditional Chinese liquor technology, adheres to the solid-state fermentation process of pure grain, wins the trust with sincerity, wins the quality, strives for innovation, pursues excellence, and is committed to doing fine products, excellent quality and good service. With more than 60,000 tons of high-quality base liquor annual production, more than 50,000 tons of annual packaging capacity and more than 300,000 tons of base wine storage capacity. It has more than 100 national wine evaluation committee members (21 people), Guizhou wine Evaluation Committee members, senior engineers and senior engineers, and more than 2,000 professional and technical skills personnel.


Guizhou Xijiu E-commerce Information Industry Co., Ltd., a wholly-owned subsidiary of Guizhou Xijiu Co., LTD., is mainly responsible for Xijiu's corporate image display, brand publicity, consumption training, sales promotion and online new business development on the Internet and new retail channels. The company's main products are King series, Cellar series, Gold diamond series, E-commerce series, OEM.

HISTORY OF GUIZHOU XIJIU

Guizhou Xijiu Co., Ltd., formerly known as Yin liquor workshop during the Wanli period of the Ming Dynasty, was established as a state-owned enterprise through acquisition in 1952. In 1998, it joined Moutai Group and grew with the support and help of Moutai Group. In 2022, Guizhou Xijiu Co., Ltd. was changed from "Kweichow Moutai Distillery (Group) Xijiu Co., Ltd.”.The brand "Xijiu" has been rated as provincial excellence, ministerial excellence, national excellence, won the "National Quality Award", and was identified as "National Geographic Indication protection products".

1952-1977 ( Birth and entrepreneurship )

1952-1977 ( Birth and entrepreneurship )

In 1952, in order to develop the wine-making industry, the Renhuai County Industrial Bureau purchased the houses of local people in Huanghuangping, recruited workers, and established the "Renhuai County Lang Winery of Guizhou Province".</br> In 1966, he successfully developed the strong-flavor Daqu wine "Xishui Qu (粲) Liquor".</br> In 1971, "Hongwei Daqu" was renamed "Xishui Daqu".</br> In October 1977, Xishui County Hongweijiao Winery was taken over by Guizhou Provincial Department of Commerce Sugar and Wine Company and named "Guizhou Province Xishui Winery". The first phase of technical transformation construction was launched, mainly building factory buildings, packaging workshops, and staff canteens. and office facilities.

1978-1997 ( Development and Change )

1978-1997 ( Development and Change )

In 1984, Maoxiang Xijiu was put on the market and was well received by consumers.</br> In 1988, Xishui Distillery had a production capacity of 3,000 tons of Luzhou-flavor liquor and 3,000 tons of Maotai-flavor liquor, becoming the largest Maotai-flavor liquor manufacturer in the country at that time. The factory area stretches for ten miles and is called the "Ten Mile Wine City". Xishui Winery has two major brands, the strong-flavor Xishui Daqu and the sauce-flavor Xijiu, forming an advantageous pattern of focusing on both strong and strong sauces. "Xijiu" won the Silver Award of the National Quality Award and was awarded the title of National High-Quality Famous Wine.</br> In 1991, Xishui Winery was promoted to a "national second-level enterprise" and launched the "Xishui Wine Presenting to Tibet" activity.

1998-2009 ( Turning and Revival )

1998-2009 ( Turning and Revival )

On October 26, 1998, Kweichow Moutai Distillery (Group) Xijiu Co., Ltd. was established. Xijiu Company officially joined the Moutai Group, which became a milestone in the development history of Xijiu and a turning point for Xijiu from difficulties to revival.</br> In 2003, Xijiu Company implemented the development strategy of "Four Firms", and Xijiu Technology Center became a provincial-level certified enterprise technology center. Xijiu resumed the production of Maotai-flavor wine and launched a new Maotai-flavor wine technical transformation project. .</br> In 2009, Xijiu Company won the China Food Industry Quality and Efficiency Award and became one of the top 50 enterprises in Guizhou.

2010-2021 ( Transformation and Upgrading )

2010-2021 ( Transformation and Upgrading )

In 2011, "Xipai" Xijiu won the title of "Top Ten Famous Liquors in Guizhou", and Xijiu·Cellar 1988, Golden Xijiu, Five-Star Xijiu, and Xishui Daqu were recognized as famous products in Guizhou Province. This year, Xijiu’s sales revenue exceeded the 1.5 billion yuan mark.</br> In 2021, Xijiu Company adheres to the "Five Focuses" and deepens the national market layout. Sales in markets outside the province account for 80%, and the annual operating income is 13.338 billion yuan. Won the "Asia Quality Excellence Award", the highest award in the quality field in Asia, and became the only domestic liquor company to win provincial, national and international quality honors. In the 13th "Huazun Cup" China Liquor Enterprise Brand Value Evaluation, Xijiu ranked among the top eight liquor brands in China and the second largest sauce-flavor liquor brand in China with a brand value of 110.826 billion yuan.

2022-present ( Innovation and leapfrog )

2022-present ( Innovation and leapfrog )

Standing at a new historical starting point, Xi Jiu will follow General Secretary Xi Jinping’s important instructions that “high-quality development is the primary task of building a socialist modern country in an all-round way”, follow the essential requirements of Chinese-style modernization, and focus on the party’s leadership, quality In six aspects: excellence, unique culture, leading innovation, modern governance, and co-construction and sharing, we achieve six "always adhere": always adhere to the overall leadership of the party, always adhere to "quality is life", and always adhere to the practice of "junpin culture" ”, always adhere to innovation as the first driving force, always insist on deepening reforms to improve efficiency, always insist on co-creation and sharing of development results, strive to write a new chapter of high-quality development, and create a world-class and popular modern large-scale comprehensive enterprise group.

  • 1952-1977 ( Birth and entrepreneurship )
  • 1978-1997 ( Development and Change )
  • 1998-2009 ( Turning and Revival )
  • 2010-2021 ( Transformation and Upgrading )
  • 2022-present ( Innovation and leapfrog )

"Guizhou Province Green Supply Chain Management Enterprise"


"Guizhou Province E-commerce Industry Development Demonstration Enterprise"


"Excellent Cases of Enterprise Human Resources Management in Guizhou Province in 2023"


"2023 Provincial National Unity and Progress Demonstration Unit"


"Top 100 Guizhou Enterprises in 2023"


"Top 100 Guizhou Manufacturing Industry in 2023"


"2023 Guizhou Growth Star"

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CERTIFICATE

OURTEAM

With more than 15000 employees we are committed to making fine products,hiqh quality and good service with sincerity, quality, innovation and excellence.

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