Good news! Junpin Xijiu and Xijiu·Cell 1988 were selected as the first batch of Guizhou "Gui Series" brand boutiques

Recently, the Office of the Joint Conference on Ethnic Affairs of the People's Government of Guizhou Province and the Office of the Leading Group for Quality and Intellectual Property Rights in Guizhou Province jointly held a "Gui Series" brand launch conference in Guiyang. The first batch of "Gui Series" brand boutiques were released at the event, covering 8 categories such as liquor, specialty agricultural products, tea, ecological food, embroidery, batik, silver jewelry, and specialty handicrafts. A total of 8 liquor products were selected. Among them, the main products of Guizhou Xijiu "Junpin Xijiu (53%vol)" and "Xijiu·Cell 1988 (53%vo l)" was successfully selected.

The selection of the first batch of "Gui Series" brand boutiques aims to implement the relevant requirements of the "Implementation Opinions on Highlighting the Ethnic Cultural Characteristics of Guizhou and Vigorously Building the "Gui Series" Brand" issued by the General Office of the People's Government of Guizhou Province, deeply explore the essence of Guizhou's ethnic culture, create a batch of products with strong competitiveness, good industry driving ability, and high reputation, strengthen and expand Guizhou's characteristic and advantageous industries, and go all out to focus on the "Four New" and "Four Modernizations", and promote the province's high-quality development and modernization construction to continuously achieve new results.

Junpin Xijiu is a high-end main product launched by Guizhou Xijiu. It is a typical carrier of Xijiu Junpin culture and a Chinese One of the representatives of high-end sauce-flavored liquor in China. With its excellent quality, Junpin Xijiu won the "Grand Gold Award of the 21st Brussels International Spirits Competition in Belgium". In 2024, the brand value of Junpin Xijiu reached 138.414 billion yuan.

Xijiu·Cellular 1988 is a sub-high-end main product launched by Guizhou Xijiu. It was launched nationwide in 2010 and its annual sales reached 10 billion yuan. More than ten years of best-selling history, good quality reputation, and heavy and atmospheric product packaging have made Xijiu·Cellular 1988 deeply loved by consumers and praised by consumers as the "goalkeeper of high-end sauce-flavored liquor".

In recent years, Guizhou Xijiu has actively grabbed Seize the major opportunities of the new State Council Document No. 2, give full play to the advantages of the origin and main production area of ​​the sauce-flavor liquor in the Chishui River Basin, always adhere to the traditional brewing process, strive to innovate on the basis of keeping the right path, actively introduce modern technology, increase the intensity of scientific and technological research and development, continue to deepen the "technology-driven enterprise" strategy, develop new quality productivity according to local conditions, and promote the digitalization and intelligence of the industry. At the same time, Guizhou Xijiu is determined to be the inheritor and innovator of Chinese wine culture, constantly build the historical foundation of Junpin culture, rely on Junpin Xijiu, Xijiu·Cell 1988 and other products, continue to shape the brand image of Xijiu's high-end sauce wine, and use wine as a medium to tell the story of Chinese liquor to the world.