Guizhou Liquor Practice: Use The Kong Series Baijiu To Irrigate The Tree Of Public Welfare, And Let Love Blossom All The Way.

ForXijiu people, public welfare is the kindness engraved in the bone marrow and the perseverance integrated into the blood. As early as the 1980s, employees of Xijiu started spontaneously investing in scholarships to help build Hope Primary School and improve teaching conditions in surrounding schools. Nowadays,Xijiu peopleare spreading this kindness throughout society, allowing public welfare and charity to converge from a small stream into a vast ocean.

"XiJiu · My University" Public Welfare Award Program

In 2006, Xijiu, in collaboration with the Guizhou Provincial Committee of the Communist Youth League and the Guizhou Youth Development Foundation, launched the "Xijiu·My University" public welfare project, officially marking the beginning of helping young students build and fulfill their dreams.

Over the past seventeen years, XiJiu's public welfare responsibility has never stopped, and its love and dedication have never stopped. So far, the "XiJiu · My University" public welfare project has invested more than 130 million yuan, helping more than 20000 outstanding students achieve their dreams of university. The public welfare footprint covers 26 provinces, autonomous regions, and municipalities directly under the central government in China.

Nowadays, "XiJiu · My University" has ignited the fire of public welfare with love, driving numerous caring units, enterprises, and individuals to devote themselves to charitable causes, and continuously strengthening the strength of public welfare. "XiJiu · My University" has also grown into a nationally renowned public welfare brand, receiving widespread praise and high recognition from all sectors of society.

Love and Help the Elderly - "XiJiu·My Elderly Health", Good and righteous deeds show the true feelings of the world.

"XiJiu · My University" is XiJiu's care for the next generation of society. Nowadays, as China's population structure transitions into an aging population, XiJiu continues to extend the love for public welfare to the elderly population.

In 2022, Xijiu National Distributors and Xijiu Group jointly launched the "XiJiu·My Elderly Health"Charity Fund project with the Guizhou Charity Federation. The first phase raised 20 million yuan in donations, dedicated to helping solve the needs of elderly people in difficult situations in terms of daily care, psychological care, medical services, etc., so that more elderly people can have a sense of security, support, happiness, and peace in their old age.

"XiJiu·My Elderly Health"Chishui River Basin Forest Protector Care Action

In August 2023, the first event of the "XiJiu·My Elderly Health"charity fund project came to Zhenxiong, the source of the Chishui River. It combined ecological protection with caring for and helping the elderly, and donated 6.2088 million yuan of public welfare funds to help the 1964 elderly forest rangers who are facing difficulties in the Chishui River basin and have made outstanding contributions to the protection of green waters and mountains, allowing them to feel firsthand that they are dependent on their old age.In September of the same year, the "XiJiu·My Elderly Health"charity fund project entered the starting point of the Silk Road and donated 1 million yuan to the Shaanxi Social Welfare and Elderly Care Service Association, creating a happy and beautiful old age for the elderly. In January 2024, the "XiJiu·My Elderly Health"charity fund project once again donated 12 million yuan to the Guizhou Charity Association, allowing more elderly people in need to receive care.

Protecting the ecology -Xijiudeeply embrace the green, guarding the green waters and mountains of the Chishui River

As a brilliant pearl on the banks of the Chishui River, Xijiu always adheres to the concept of ecological priority and green development, regards "environment" as the core competitiveness of enterprise development, and regards "ecology" as the bottom line of enterprise development, constantly tightening the lifeline of ecological environment protection.

"Protecting the Chishui River - XiJiu in Action" All staff's voluntary tree planting activity

As early as the early 1990s, hardworking and pragmaticXijiu Peoplerealized the special significance of protecting the ecology of the Chishui River. In 1992, Xijiu Group organized the "Thousand Miles Chishui River Investigation" activity, identified the source of the Chishui River, and vigorously promoted ecological protection;In 2015, Xijiu launched the "Protecting the Chishui River·Xijiu in Action" voluntary tree planting activity for all staff. So far, it has accumulated nearly 1000 acres of green area and planted nearly 30000 trees; In 2018, Xijiu donated 4 million yuan in ecological poverty alleviation funds to Zhenxiong County, aiming to build a "heart linked to heart River" with shared responsibilities, ecological sharing, and win-win development; In 2022, Xijiu donated 6.65 million yuan of the Ecological Protection and Restoration Special Fund to the Shanghai Changyu Yangtze River Aquatic Biological Protection Foundation, to carry out ecological protection and restoration mainly in the Chishui River Basin. In addition, Xijiu also invested nearly 60 million yuan to build air-cooled facilities in the new liquor making workshop and renovate the cooling water circulation facilities in the liquor making workshop into air-cooled facilities, reducing the water intake and drainage of the Chishui River; Invest nearly 100 million yuan to carry out the "coal to gas" transformation of boilers, reducing the emissions of sulfur dioxide and nitrogen oxides; We will invest nearly 500 million yuan to build the No. 2 system of the“Golden Lawn production”wastewater treatment plant and the Zhongdu sewage treatment plant, making every effort to protect the ecological environment of the Chishui River.