Guizhou Xijiu: The Chinese Sauce Liquor’s Hidden Gold

Guizhou Xijiu: Its History and Position

The significance of the title Guizhou Xijiu is huge in the Chinese spirit industry. It was established in 1952, when Yin and Luo distilleries were taken over by the state and became state-owned enterprises from Ming Dynasty to Qing Dynasty . The company was incorporated into Moutai Group in 1998 as a wholly-owned subsidiary of Moutai.

It is Geographically Located and Scaled

The Red Army crossed the Chishui River at Erlangtan Ferryhead on four different occasions during the Long March, which is located near the middle reaches of Chishui River in northern Guizhou Plateau where Xijiu Company has its headquarters. The place is full of mountains and rivers with beautiful scenery. Covering an area of almost six thousand acres, it has over twelve thousand employees. In China in 2022, brand value reached 169 billion yuan, which put it secondly among eight top liquors nationwide but also among second Chinese sauce wine brands housing.

Guizhou Xijiu’s range of products

Junpin series, Jiuzang series, Jinzuan series, and Luzhou-flavor series are some of Guizhou Xijiu's products that come out after careful blending as well as exclusive production skills practiced by Xijiu Company. All these include high-quality beverages from this company that have acquired a good market reputation making them be called “gentleman’s wine”.

Social responsibility at Guizhou Xijiu

In addition to pursuing excellent product quality, Guizhou Xijiu also pays great attention to corporate social responsibility. For nearly fourteen years now they are involved in “Xigu · My University” large-scale theme public welfare scholarship activity which costs nearly one hundred million yuan, and has helped nearly twenty thousand distinguished students to realize their university dreams. Similarly, they have actively participated in ecological protection and restoration work donating money for public welfare and charity projects such as ecological protection and restoration, habitat reconstruction, resource monitoring, species protection in Chishui river basin totaling to 6.65 million RMB.

Conclusion

Guizhou Xijiu is a Chinese sauce wine treasure. The company has earned a lot of praise from its consumers due to the unique brewing technology applied in it and high quality products produced with great social responsibility. It is going to continue with its future by sticking to its mission of “brewing good Chinese Maotai-flavor liquor and making good Chinese Maotai-flavor liquor”, so that more customers can be provided with high-quality commodities.