Xijiu Cellar Series: A Tradition of Chinese Spirits

Guizhou Xijiu Co., Ltd. is a company owned by Guizhou Xijiu Investment Holding Group Co., Ltd. It is one of the many companies that represent Chinese liquor-making skills and heritage. The establishment dates back to the Wanli era in the Ming Dynasty (1368-1644). It has grown into a modern enterprise covering nearly 6,000 acres and employing over 15,000 staff. Situated in the Chishui River valley with beautiful scenery around it, which is regarded as “the hometown of Maotai-flavor liquor” in China, Xijiu always insists on inheriting traditional brewing techniques while embracing innovation.

The Craft of Brewing

Xijiu Cellar Series is a meticulous craft that first involves selecting high-quality waxy sorghum, wheat, and water. Through combining ancient wisdom with contemporary technology these ingredients are converted into exquisite liquors that represent the mountains and rivers in Guizhou province – nature.

A Hundred Years’ Winery

Becoming a hundred-year-old winery known for its excellence worldwide is what XiJiu aims at as its corporate vision. In addition, the mission statement also includes upholding jumping culture, distilling the beauty of life into every bottle; guided by Taoism -pragmatism, respect for business & love for humanity; striving to win trust with sincerity, quality, determination to innovate & the pursuit of excellence based on these values.

The Kong Series

Among their products are those from the “Kong” series which have won great reputation because they actively promote public welfare undertakings. Employees from Xijiu started investing in scholarships and building hope in primary schools in the 1980s to improve the educational conditions around them. The philanthropic spirit has been integrated into every drop of kong products, making it not only drinks but also representative works bearing social responsibilities.

Cellar 1988 (2020)

Another product from Xijiu worth mentioning is Cellar 1988 (2020), which belongs to sub-high-end products but has maintained good sales since it was put on the market. It occupies the highest position among similar goods, and its excellent quality, as well as unique flavor, are deeply loved by consumers.

Conclusion

It’s not just about making good alcohol for Guizhou Xijiu; they are also committed to upholding this tradition while being pioneers in their field. They continue to amaze both experts and ordinary people with their ability to produce top-notch drinks every time. As we grow older we must never forget what made us great from the beginning. This company stands firm on ensuring that future generations always strive for greatness by perfecting all aspects of life along + within + outside their business model.