Firm Confidence, Maintain Composure, Strengthen Foundations, Promote Reform——Wang Diqiang Leads Research In Henan And Shanghai Markets

From October 10 to 12, Wang Diqiang, Secretary of the Party Committee, Chairman, and General Manager of Xijiu Group, led a team to conduct market research in Henan and Shanghai. The team disseminated the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party, gained in-depth insights into market dynamics, understood market trends, listened carefully to the voices of distributors, responded to market demands and concerns, and encouraged distributors and marketing teams to strengthen their confidence in development, maintain strategic composure, and diligently cultivate the market. With innovative actions and transformative efforts, they aimed to drive the high-quality development of Xijiu.

Wang Diqiang Emphasizes Market Research Foundation Work

During the research, Wang Diqiang visited several Xijiu distributors, including Henan Hualei Industrial Group Co., Ltd., Henan Guoxi Hengchang Industrial Co., Ltd., Baichuan Mingpin Supply Chain Co., Ltd., and Shanghai Maowujian Trade Co., Ltd. He engaged in discussions with the distributors, attentively listening to reports on regional market work and the distributors' suggestions for the development of the Xijiu market. He sought to understand various aspects, including product displays at retail points, consumption scenarios, customer relationship management, talent development and incentives, and brand culture promotion. He expressed heartfelt thanks to the distributors who share common interests, goals, and a deep love for Xijiu, and who have stood by the brand through thick and thin.

Wang Diqiang's Remarks

Wang Diqiang conducted a thorough analysis of the current macroeconomic situation and industry development environment. He pointed out that Xijiu has weathered storms and faced tests but continues to progress robustly. The strength of Xijiu’s development stems not only from its character, quality, brand, culture, technological innovation, and service but also from the nation's prosperity, policy guidance, and market recognition. Confidence is more valuable than gold, and unity is strength. In the face of a new industry cycle's challenges, we must firmly believe in the Chinese economy, the liquor industry, and Xijiu and its distributor teams, confident that Xijiu’s future will continue to improve and be sustainable in the long term. We need to unite, align our thoughts, gather our energies, communicate and cooperate effectively, and utilize integrated marketing to consolidate ideas, resources, and all forces to create a strong development synergy.

Regarding how to jointly create a new landscape for Xijiu’s market marketing, Wang Diqiang emphasized several key points:

1. Raise Political Awareness: Uphold the leadership of the Party, deeply understand the spirit of the Third Plenary Session, cherish the significant opportunities brought by Xijiu's upgrade to a provincial-level large enterprise, and steadfastly advance the integration of Party building with development reform and production operations under the correct guidance of the provincial Party committee, provincial government, and provincial State-owned Assets Supervision and Administration Commission.

2. Strengthen Market Foundations: Deepen the "Five Precision Actions," promote "Simple Marketing," and implement "Five Heart Services." Follow established strategies, policies, and development directions while adapting tactics to solidly advance all market work.

3. Understand Market Laws: Align with the trends of the times, cater to consumer trends, seize favorable policies, and conduct in-depth research on changes in demand-side structures with forward-thinking and long-term perspectives. Enhance the stickiness between the terminal and channel, manufacturers and customers, innovate marketing models, optimize information technology infrastructure, deepen marketing system and mechanism reforms, and effectively enhance brand momentum and potential, creating new growth drivers.

4. Improve Work Efficiency: Perfect the evaluation mechanism, and establish a clear orientation where capable individuals are promoted, excellent performers are rewarded, underperformers are replaced, and poor performers are eliminated. Emphasize practical achievements and talent value creation to build strong marketing teams.

5. Enhance Regulatory Oversight: Combat market irregularities, regulate market order, and foster an environment of integrity and harmony.

6. Promote Junpin Culture: Uphold Party building as the lead in the construction of Junpin culture, combining it with excellent traditional Chinese culture and regional cultural characteristics. Further solidify the theoretical system and cultural foundation of Junpin culture to empower Xijiu’s market marketing to reach new heights, achieve new breakthroughs, and attain new successes.

Communication Meeting on Guizhou Xijiu's Market Work in Henan

Wang Diqiang noted that the rich aroma and depth of liquor have historically served as significant mediums for social interactions, embodying the spiritual sustenance of a beautiful life, and are deeply rooted in the fine genes of Chinese traditional culture. This signifies that Chinese liquor is one of the enduring "evergreen industries" that will always accompany the beautiful lives of people worldwide. He believes that after navigating this industry cycle, the Chinese liquor industry will surely witness brighter prospects and expansive opportunities. He hopes that distributors will maintain strong confidence and composure, consistently believe in, follow, and support Xijiu, practice Junpin culture together, uphold long-term principles, collaborate in building and sharing, and navigate the industry cycle hand in hand to create a more brilliant future.

During the research, Wang Diqiang was also invited as a representative of Chinese famous liquor enterprises to attend the opening ceremony of the 21st China International Wine Expo.

Yang Weiwei, a member of the Party Committee and Vice General Manager of Xijiu Co., along with relevant colleagues from the Xijiu Group office and sales companies in Henan and Shanghai, participated in the research.