Following the Footsteps of Gentlemen——2024 "Junpin Xijiu·China Academy" Cultural Event Successfully Concluded at Bailudong Academy

Let us use wine to convey the truth and appreciate the style of benevolence, righteousness, courtesy, wisdom and trustworthiness of the academy;
Let us be consistent in words and deeds and promote the style of gentleness, courtesy, frugality and modesty of gentlemen.

On October 31, the 2024 "Junpin Xijiu·Chinese Academy" cultural event (the sixth stop) came to a successful conclusion at Bailudong Academy in Jiujiang, Jiangxi. Since then, Xijiu has brought Junpin wine from the Chishui River to visit six traditional Chinese academies: Yuelu Academy in Hunan, Guanzhong Academy in Shaanxi, Dongpo Academy in Jiangsu, Wenjin Academy in Hubei, Songyang Academy in Henan, and Bailudong Academy in Jiangxi. Along the way, it has composed a contemporary hymn of "Junpin Xijiu meets the beauty of Chinese academies, Junpin culture blends with the beauty of academy culture, and the gentleman spirit and the beauty of national spirit are connected."

General Wu Peng, Director of the Chinese Academy Research Center, Vice President of the Chinese Academy Society, and Vice President of the Hunan Academy Research Association; Deng Hongbo, Director of the Chinese Confucius Society and Chairman of the Chinese Zhuzi Society; Zhang Xinguo, Vice President of the Jiangxi Academy Research Association and Dean of the School of Education of Nanchang Normal University; Zhang Jinsong, Secretary General of the Jiangxi Academy Research Association and former Deputy Director of the Bailudong Academy Management Committee; Guo Hongda, former Counselor of the Jiangxi Provincial People's Government; Cui Lin, former Counselor of the Jiangxi Provincial People's Government; Liao Guoliang, former Counselor of the Jiangxi Provincial People's Government; Wang Xiaochun, former Deputy Director of the Agriculture and Rural Affairs Committee of the Jiangxi Provincial People's Congress; and former President of the Jiangxi Academy of Social Sciences. Wang Yuqi, Hu Shaochun, former director of the Confidential Bureau of the West Provincial Party Committee, Zhang Lei, former deputy commander of the Jiangxi Armed Police Corps, Xie Hengshun, former deputy political commissar of the Ganzhou Military Sub-district, Wang Jun, former first-level inspector and former vice chairman of the Ganzhou CPPCC, Lin Dajian, former second-level inspector of the Propaganda Department of the Jiangxi Provincial Party Committee, Zhao Jianning, former deputy inspector of the Jiangxi Provincial Department of Land and Resources, Yu Liedong, former deputy inspector of the Jiangxi Provincial Department of Civil Affairs, Chen Jinman, deputy director of the Zhonglian Guoxing Calligraphy and Painting Academy, and many other leading guests, well-known cultural figures, experts and scholars, as well as Xijiu distributors and media friends gathered together to appreciate the style of the calligraphy and painting academy, appreciate the cultural charm, and inherit the legacy of the ancestors.

Wang Diqiang, secretary of the Party Committee, chairman and general manager of Xijiu Group, attended the event and delivered a speech. Yang Weiwei, member of the Party Committee and deputy general manager of Xijiu Co., Ltd., and relevant persons in charge of Xijiu Co., Ltd. and Xijiu Sales Company attended the event.

Bai Ludong Academy is located at the southern foot of Mount Lu. It originated in the Tang Dynasty, was founded in the Five Dynasties, got its name in the Northern Song Dynasty, flourished in the Southern Song Dynasty, was revived by Zhu Xi, inherited in the Yuan Dynasty, and flourished in the Ming and Qing Dynasties. It has a history of more than a thousand years. It is a national key cultural relic protection unit and a national first-class nature reserve. It enjoys the reputation of "the best academy in the world" and "the best academy in the country". "Clear springs can wash inkstones, and beautiful mountains can store books." Bai Ludong Academy has ancient trees and streams, thousands of books, and a panoramic view of the world's scenery. It is a holy place for collective teaching and seclusion.

With a reverent and respectful heart, the leaders and guests slowly visited the five courtyards, including Xianxian Academy, Lingxingmen Courtyard, Bailudong Academy, Ziyang Academy, and Yan Hotel; listened to the cultural lecture "The Cultural Essence of Bailudong Academy" brought by Guo Hongda, Secretary-General of Jiangxi Academy Research Association and former Deputy Director of Bailudong Academy Management Committee, at Yan Hotel; in the white walls and black tiles, and in the ancient fragrance, they felt the educational thoughts of the millennium academy "reading to seek the truth, learning to understand the nature of heaven", "the way is broad, learning is subtle", "learning extensively, questioning, thinking carefully, distinguishing clearly, and practicing diligently" and the gentleman's cultivation of "cultivating oneself, managing the family, governing the country, and pacifying the world".

Wang Diqiang, on behalf of Xijiu Group, expressed warm welcome and sincere gratitude to the leaders and guests who took the time to attend this event. He said that Bailudong Academy is a "holy land and virtuous gate" admired by scholars and students of all generations, and has witnessed the character of countless scholars "aspiring to the way, relying on virtue, relying on benevolence, and enjoying art". Today, we come with the mellow wine from the Chishui River, just to appreciate the glorious history of Yuzhang celebrities and the humanistic concept of inclusiveness, openness and tolerance carried by Bailudong Academy in the heroic city with sincere and lasting character, further pursue the source of Junpin culture, explore the modern value of Junpin culture, and inherit the excellent traditional Chinese culture.

Wang Diqiang said that the 2024 "Junpin Xijiu·China Academy" cultural activities set sail in Hunan and ended in Ganpo. Along the way, we have deeply understood the truth of seeking truth from facts, the style of study for practical application, the sincere feelings of loving the people, the spirit of respecting teachers and respecting the truth, and the style of seeking truth and being pragmatic. It not only enriched the connotation of Junpin culture, but also deepened our understanding of the excellent traditional Chinese culture, and strengthened our determination and responsibility to protect the roots of Chinese culture, inherit the genes of Chinese culture, and show the aesthetic style of China. Xijiu will definitely take it as its responsibility to inherit and promote the excellent traditional Chinese culture, and promote the creative transformation and innovative development of the excellent traditional Chinese culture. Xijiu will definitely take the excellent traditional Chinese culture as its cornerstone, unremittingly explore the gentleman spirit, cultivate the gentleman character, and enhance the gentleman culture, so that it can bloom with unique charm and contemporary value. Xijiu will persistently pursue high-quality development, strive to strengthen, improve and expand the national brand, and strive to become a world-class and popular large-scale comprehensive enterprise group as soon as possible.

In the gentleman discussion session, four cultural scholars, Deng Hongbo, Zhang Xinguo, Zhang Jinsong, and Guo Hongda, combined their own learning and thinking, knowledge and practice with the spirit and culture of Jiangxi, and conducted in-depth exchanges on topics such as the influence of Confucianism and the spirit of the academy on the contemporary world, the commonalities between the gentleman culture and the academy culture, and the guidance of the Chinese academy to the excellent traditional Chinese culture. In the excitement of wisdom and the search for cultural roots, they profoundly expounded the gentleman spirit and cultural value contained in the Chinese academy, and highly praised the gentleman character and gentleman behavior of Xijiu, which is both internal and external, and hoped that Xijiu will stick to this cultural cause for a long time.

Under the focus of the audience, six 2024 "Junpin Xijiu·China Academy" cultural event cultural and creative commemorative wines were all released. This is an innovative measure for Xijiu to promote the creative transformation and innovative development of China's excellent traditional culture. It reflects Xijiu's understanding of the spirit of a gentleman and its respect for the historical context, and aims to let more people feel the eternal charm and contemporary value of China's excellent traditional culture through the carrier of fine wine.

Academy nurtures the past and the present, and Junpin is seen in a square inch. The 2024 "Junpin Xijiu·China Academy" cultural event cultural and creative commemorative wine is carefully created and designed on the basis of Junpin Xijiu, which extracts the essence of traditional humanities and classical aesthetic elements, condenses Chinese calligraphy and painting art and modern architectural art, and outlines the elegant and unique poetic and painting artistic conception and the gentleman's demeanor of roundness outside and squareness inside with smart brushstrokes and vivid colors, giving Xijiu a beautiful brand image of "remembering the sages and being virtuous and kind".

In the interweaving of light and shadow, the cultural stage play "White Deer Cave Records: The Aftersong of Elegant Songs" was staged in a shocking manner. The whole play is centered on the development background and Confucianism of Bailudong Academy, with "gentlemen respect education, respect etiquette and morality" as the main line. Through artistic forms of expression such as dance, music, and recitation, it interprets four scenes of promoting education in Nankang, rebuilding the academy, gathering books and inviting teachers, and establishing rules and regulations. It praises the profound cultural heritage and immortal academic spirit of the academy, and sings the noble gentleman character and broad gentleman mind of the predecessors.

At the foot of Yuelu Mountain, there are endless music and singing; Guanzhong is a literary wonder, and it is practiced with sincerity; Dongpo's elegant residence has been passed down for thousands of years; Songyang Academy is the source of Neo-Confucianism; the holy place of inquiry, the Confucian rhyme is passed down; Bailu's legacy, the cultural context continues. The Chinese academy, which spans ancient and modern times and is inclusive, is not only a center for the dissemination of knowledge and wisdom, a place for the shaping of thoughts and character, but also carries the brilliant memory of the Chinese nation and Chinese civilization, and shoulders the glorious mission of carrying forward the excellent traditional Chinese culture and innovating and enlightening the future. In 2024, Xijiu will take the "Year of Gentleman Character Construction" as an opportunity to travel to six historical and cultural cities with wine to pursue the profound cultural context and spiritual core contained in Chinese academies, and unswervingly carry forward the excellent traditional Chinese culture.

Gentlemen are affectionate, and Xijiu is righteous. In the new era and new journey, Xijiu will adhere to the guidance of Junpin culture, hold high the sail of gentleman spirit, unswervingly shoulder the new cultural mission, stride on the "Junpin Avenue" of "tracing the footprints of gentlemen", pay tribute to traditional culture and praise Eastern civilization with gentleman style, and let the pleasant footsteps of China's excellent traditional culture travel through time and space and sing for thousands of years.