Strengthen confidence, maintain determination, consolidate the foundation, and promote reform - Wang Diqiang led a team to investigate the Henan and Shanghai markets

Wang Diqiang, a representative of the Party’s Secretary, the Chairman and General Manager of Xijiu Group, was accompanied by his team and traveled from October 10 to 12, fulfilling the objectives of exploring the market simultaneously, instilling the spirit of the Third Plenary Session of the 20th CPC Central Committee, comprehending the market sense, marketing activities, and’ listening to all dealers and providing necessary answers to the market needs and concerns. Ideas were motivated for the dealers and the different marketing teams to focus on their development enhancing confidence and having the strategic resolve enduringly pursue the development of the market, and seek to with new actions and transformation of the Xijiu to fulfill the goal of bringing about high quality development in the company.

During the investigation, Wang Diqiang visited Xijiu distributors such as Henan Hualei Industrial Group Co., Ltd., Henan Guoxi Hengchang Industrial Co., Ltd., Baichuan Mingpin Supply Chain Co., Ltd., and Shanghai Maowujian Trading Co., Ltd., and held discussions with the distributors. He listened carefully to the market work reports of the area and the opinions and suggestions put forward by the distributors on the development of the Xijiu market, and learned in detail about the display of terminal products in the market, the construction of consumption scenarios, the maintenance of customer relationships, the training and incentive of talents, and the promotion of brand culture. He expressed his sincere gratitude to the distributors who share the same interests, goals, and feelings with Xijiu, who love Xijiu, accompany Xijiu all the way, and go forward for Xijiu.

Regarding how to work together to create a new situation in Xijiu's marketing, Wang Diqiang emphasized that, first, we must improve our political position. We must adhere to the leadership of the Party, thoroughly study and understand the spirit of the Third Plenary Session of the 20th CPC Central Committee, cherish the major opportunities brought by Xijiu's upgrading to a large-scale enterprise under provincial management, and unswervingly promote the deep integration of Party building with development and reform, production and operation under the correct guidance of the Provincial Party Committee, the Provincial Government and the Provincial State-owned Assets Supervision and Administration Commission. Second, we must consolidate the market foundation. We must deepen the "Five Precision Actions", promote "Simple Marketing", implement "Five Heart Services", and in accordance with the established strategies, policies and development directions, use flexible tactics, and solidly promote the completion of various market work. Third, we must grasp the laws of the market. We must follow the general trend of the times, cater to consumption trends, seize favorable policies, and deeply study the structural changes on the demand side with forward-looking thinking and long-term vision, accurately implement supply-side marketing measures, enhance the stickiness of terminals and channels, manufacturers and customers, and at the same time innovate marketing models, upgrade and optimize information construction, deepen the reform of marketing systems and mechanisms, effectively enhance brand kinetic energy and potential, and strive to create a new growth pole. Fourth, we must improve work efficiency. Improve the assessment mechanism, and through various forms such as incentives, rewards and punishments, and accountability, form a clear orientation of "the capable are promoted, the excellent are rewarded, the mediocre are demoted, and the inferior are eliminated", "determine heroes by hard work", highlight the value creation of talents, and build a strong marketing frontline team. Fifth, we must strengthen supervision. Crack down on market chaos, standardize market order, and create a strong atmosphere of clean and upright style, fragrant wine and harmonious people. Sixth, we must promote Junpin culture. Adhere to party building to lead the construction of Junpin culture, adhere to combining Junpin culture with the excellent traditional Chinese culture and with regional characteristic culture, further consolidate the theoretical system and cultural foundation of Junpin culture, and empower Xijiu's marketing with culture to reach a new level, achieve new breakthroughs, and achieve new achievements.

Wine has always existed when Man breathed his first, has allowed him to integrate with society, has made efforts to improve lives, and has existed in the very DNA of mankind. Diquiang believes that the taste of wine has spiritual mystique as it's intoxicating and fragrant. For centuries, this has become a subtle form of martini that broadly reflects the Ancient history of a nation and particularly of China. There always exists a social context wherein the Chinese liquor's market can expand, be it in the form of an industry or in how it's renaissance continues. In Diqiang's perspective, after the winter settles with this entire cycle, the season to come is definitely colorful. With the yin yang when the all together a dealer would comply with the expectations set, working along being audacious and courageous, it's only understandable that wine will seak vision and this junpin culture wherein the vast world works collaboratively can become a reality. The optimism of the Eastern should not falter as the cycle passes.

Additionally, Wang Diqiang who is associated with renowned Chinese wine companies was invited to be present on behalf of these firms at the 21st China International Wine Expo which was attended by many people.

This review was attended by Yang Weiwei, a member of the Party Committee, who is also the deputy general manager of Xijiu Co., Ltd, as well as responsible comrades from the office of Group Xijiu, Xijiu Sales Company, and the Henan District and Shanghai District.